Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But, has it made us better marketers? 84% of marketers say they have “enough” data and, in fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.
Presenter Jessica Best will speak to determining if/which of your data is ready to power your email marketing program and drive donations and donor engagement. Plus, she’ll give you tips on integrating multiple data sources, from easy plug-ins to robust data power tools.
A program of the Marketing Matters series.
Tuesday Jan 8, 2019
8:30 AM - 9:45 AM CST
Nonprofit Connect
125 E. 31st Street
Kansas City, MO 64108
Members-Only
No charge for Nonprofit Connect Members
Not yet a member? Click here for more information.
Noreen Bridgham, Director of Programs
Send Email