Marketing 101: What Every Nonprofit Should Know

New to the marketing hat? Here’s what’s important.

If you’ve been handed your organization’s marketing responsibilities (among the other hats you’re wearing) and feel like your week is consumed by endlessly inventing new social media posts, this three-hour interactive bootcamp is built for you.
Whether your mission depends on attracting donors, volunteers, or association members, today’s shifting funding climate and AI-driven search landscape mean you can no longer afford scattered tactics and chasing vanity metrics.
You’ll learn how to stop spreading yourself too thin, repurpose a single authentic story across multiple channels using practical AI tools, and make sure both humans and AI platforms can find and trust your organization.

Bring your smartphone and laptop for live peer audits of your AI brand visibility and website and walk out with a clear roadmap you can use immediately.

By the end of this three-hour bootcamp, participants will be able to:

• Prioritize channels and repurpose content efficiently to cut low-return busywork, map core organizational stories across Owned, Earned, and Paid channels, and use AI tools to speed up content planning without sacrificing human authenticity.

• Strengthen brand and AI search visibility by pairing distinctive human storytelling with the third-party trust signals that AI engines use to recommend organizations to prospective donors, volunteers, and members.

• Eliminate website, mobile, and email conversion friction that keeps people from finding, trusting, and choosing you for donations, volunteer opportunities, and membership. 

• Prove marketing impact to leadership and the Board by replacing vanity metrics like social likes and inflated email open rates with a simple scorecard tracking Return on Investment (gifts, dues, sponsorships) and Return on Objective (volunteer sign-ups, member retention, clients served).

 

About the Presenter
Jeff Randolph is Chief Marketing Officer at EAG Advertising & Marketing, a 2026 KC Chamber Top 10 Small Business of the Year and KC Business Journal Champion of Business. A former national nonprofit and professional association CMO, longtime Avila University MBA adjunct professor, and TEDx Editor’s Pick speaker, Jeff brings more than 30 years of experience helping nonprofit teams focus on the marketing strategies, AI visibility, and metrics that actually move the mission forward.

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